Revel
Revel’s rebrand needed more than new visuals, it needed a cohesive, scalable content system that could live across the website, partner channels, product launch needs , and always-on social. My responsibility was to define the production approach and deliver the final stills and motion outputs, working tightly with web, design, and copy to ensure everything shipped consistently and on time.
The CHALLENGE
Revel’s web presence and brand was outdated and aging. It was in desparate need of new content that could set the stage for the future of the brand and upcoming products.
We worked together to established the brand message.
Revel in the moment.
It’s that feeling of simple joy you get from hearing the depth of the bass, the ring of the cymbal and the
fullness of the vocals – all in their absolute purest state.
When that moment hits, it transcends everything else that might have happened earlier in the day.
It puts you in a state of serenity where nothing else matters but the pleasure and enjoyment you take
from your music.
OUR Structure
We aligned on three narrative to all centered around the story of our characters finding serenity in sound - produced by the precision and incredible accuracy provided by Revel.
We created three scenarios around the various product setups: a two channel setup, multi-channel home theater, and in vehicle. To drive home the moment of serenity we crafted the story arch around 3 parts: the tension, action, and moment of serenity.
REvelspeakers.com
As the website was our driving the vision behind the content. We created site specific assets including videos to loop on screen, web headers, images that had intention and purpose.
Big Ideas, Real Impact.
I bridged brand ambition and production reality. Adapting and translating the production into a digestible process for brand and product managers, defined the capture strategy, aligned cross-functional teams around how the work would live on the website and beyond, and delivered final stills and motion that consistently expressed the new Revel system—premium, restrained, and emotionally grounded.